Content Strategy
Content tells your story while you sleep.
Maybe that’s why digital marketing is so essential – with the right strategy and message, clients come to you. But effective content marketing is like effective exercise: To see results, you’ll need to stay consistent over time. And that’s not always easy.
I’ve designed digital marketing strategies of all sizes, from sustained content generation plans to targeted short-term email campaigns. Here’s how the best ones come together.
Campaign Vision & Story
Your content campaign is a subset of your overall marketing strategy. Success begins with naming the specific goals and messages we need to get across in this campaign.
Your takeaways might include:
Campaign Charter
Defines the message, your goals and communication guidelines for your content campaign only
Campaign Strategy
Video, audio or text? Your website, social media, or email? Once your goals are clear, we’ll write a plan for how to achieve them in the most appropriate contexts.
Your takeaways might include:
Content Strategy
Outlines digital channels, media and created content to be used in combination to achieve your goals
E-mail Campaign Architecture
Determines the sequence and purpose of each e-mail in a series
Editorial Charter
Defines the specific mission and brand of your blog campaign, video series or podcast so that every installment will be consistent over time
Editorial Calendar
Serves as a project plan for content creation, empowering us to create consistently and on schedule, month after month
Campaign Creative
Once your message is clear, we’ll create the most essential tools you need to share it effectively, over and over again.
Your takeaways might include:
Blog article and infographic
Copy, design and publication
Email series
Copy, design, publication and list management
Webpage copy & development
if called for by your campaign strategy
Video
Scripting, direction, production and publication
Podcast and other audio
Development, direction, production and publication
Campaign Vision & Story
Your content campaign is a subset of your overall marketing strategy. Success begins with naming the specific goals and messages we need to get across in this campaign.
Your takeaways might include:
Campaign Charter
Defines the message, your goals and communication guidelines for your content campaign only
Campaign Strategy
Video, audio or text? Your website, social media, or email? Once your goals are clear, we’ll write a plan for how to achieve them in the most appropriate contexts.
Your takeaways might include:
Content Strategy
Outlines digital channels, media and created content to be used in combination to achieve your goals
E-mail Campaign Architecture
Determines the sequence and purpose of each e-mail in a series
Editorial Charter
Defines the specific mission and brand of your blog campaign, video series or podcast so that every installment will be consistent over time
Editorial Calendar
Serves as a project plan for content creation, empowering us to create consistently and on schedule, month after month
Campaign Creative
Once your message is clear, we’ll create the most essential tools you need to share it effectively, over and over again.
Your takeaways might include:
Blog article and infographic
Copy, design and publication
Email series
Copy, design, publication and list management
Webpage copy & development
if called for by your campaign strategy
Video
Scripting, direction, production and publication
Podcast and other audio
Development, direction, production and publication
Every business is different; yours might need a single campaign – or a long-term plan for sustainable content creation. To customize the journey above to suit your needs, contact me here.