Branding and Messaging

Your business is bigger than you.

But if you’ve built it from the ground up, it may still be hard for those outside to see the business instead of the business owner.

If you’re ready for sales that close without you, if you’re ready for marketing that works without you – then you’re ready for a brand and a message that stand independent from you. Here’s how I’ve helped founders of growing businesses update their brands successfully.

Messaging
and Identity

Through consultations with you, interviews with clients and research into your market, we’ll distill the value of your business into one clear, powerful message.

Your takeaways might include:

Brand Charter

Defines your message, your goals and your brand identity for all future marketing work

Core Copy

Defines your business in a paragraph – ready for your website and online profiles

Story Outline

Teaches anyone who works at your business how to explain your business – even if they’re not in sales

Brand Strategy

Once your message is clear, we’ll write a plan for how to share it in the most effective and consistent way.

Your takeaways might include:

Marketing Strategy

Outlines what we’ll need to make and what you’ll need to do to consistently attract potential clients

Sales Strategy

Outlines what we’ll need to make and what you’ll need to do, once folks are interested, to turn them into clients

Website Plan

Defines your website’s goals and maps the user experience (UX), sitemap, navigation and homepage wireframe – everything a web developer needs to build your site

Core Creative

Once your message is clear, we’ll create the most essential tools you need to share it effectively, over and over again.

Your takeaways might include:

Logo & tagline

Based on your brand message and identity

Website copy & development

Based on your brand strategy

Brand Video

Based on your brand message, identity and strategy

Additional photography or illustration

As required by your brand strategy

Messaging and Identity

Through consultations with you, interviews with clients and research into your market, we’ll distill the value of your business into one clear, powerful message.

Your takeaways might include:

Brand Charter

Defines your message, your goals and your brand identity for all future marketing work

Core Copy

Defines your business in a paragraph – ready for your website and online profiles

Story Outline

Teaches anyone who works at your business how to explain your business – even if they’re not in sales

Brand Strategy

Once your message is clear, we’ll write a plan for how to share it in the most effective and consistent way.

Your takeaways might include:

Marketing Strategy

Outlines what we’ll need to make and what you’ll need to do to consistently attract potential clients

Sales Strategy

Outlines what we’ll need to make and what you’ll need to do, once folks are interested, to turn them into clients

Website Plan

Defines your website’s goals and maps the user experience (UX), sitemap, navigation and homepage wireframe – everything a web developer needs to build your site

Core Creative

Once your message is clear, we’ll create the most essential tools you need to share it effectively, over and over again.

Your takeaways might include:

Logo & tagline

Based on your brand message and identity

Website copy & development

Based on your brand strategy

Brand Video

Based on your brand message, identity and strategy

Additional photography or illustration

As required by your brand strategy

Every business is different. If yours needs a stronger message, contact me and we’ll customize the journey above to suit your needs.