Branding and Messaging
Your business is bigger than you.
But if you’ve built it from the ground up, it may still be hard for those outside to see the business instead of the business owner.
If you’re ready for sales that close without you, if you’re ready for marketing that works without you – then you’re ready for a brand and a message that stand independent from you. Here’s how I’ve helped founders of growing businesses update their brands successfully.
Messaging
and Identity
Through consultations with you, interviews with clients and research into your market, we’ll distill the value of your business into one clear, powerful message.
Your takeaways might include:
Brand Charter
Defines your message, your goals and your brand identity for all future marketing work
Core Copy
Defines your business in a paragraph – ready for your website and online profiles
Story Outline
Teaches anyone who works at your business how to explain your business – even if they’re not in sales
Brand Strategy
Once your message is clear, we’ll write a plan for how to share it in the most effective and consistent way.
Your takeaways might include:
Marketing Strategy
Outlines what we’ll need to make and what you’ll need to do to consistently attract potential clients
Sales Strategy
Outlines what we’ll need to make and what you’ll need to do, once folks are interested, to turn them into clients
Website Plan
Defines your website’s goals and maps the user experience (UX), sitemap, navigation and homepage wireframe – everything a web developer needs to build your site
Core Creative
Once your message is clear, we’ll create the most essential tools you need to share it effectively, over and over again.
Your takeaways might include:
Logo & tagline
Based on your brand message and identity
Website copy & development
Based on your brand strategy
Brand Video
Based on your brand message, identity and strategy
Additional photography or illustration
As required by your brand strategy
Messaging and Identity
Through consultations with you, interviews with clients and research into your market, we’ll distill the value of your business into one clear, powerful message.
Your takeaways might include:
Brand Charter
Defines your message, your goals and your brand identity for all future marketing work
Core Copy
Defines your business in a paragraph – ready for your website and online profiles
Story Outline
Teaches anyone who works at your business how to explain your business – even if they’re not in sales
Brand Strategy
Once your message is clear, we’ll write a plan for how to share it in the most effective and consistent way.
Your takeaways might include:
Marketing Strategy
Outlines what we’ll need to make and what you’ll need to do to consistently attract potential clients
Sales Strategy
Outlines what we’ll need to make and what you’ll need to do, once folks are interested, to turn them into clients
Website Plan
Defines your website’s goals and maps the user experience (UX), sitemap, navigation and homepage wireframe – everything a web developer needs to build your site
Core Creative
Once your message is clear, we’ll create the most essential tools you need to share it effectively, over and over again.
Your takeaways might include:
Logo & tagline
Based on your brand message and identity
Website copy & development
Based on your brand strategy
Brand Video
Based on your brand message, identity and strategy
Additional photography or illustration
As required by your brand strategy
Every business is different. If yours needs a stronger message, contact me and we’ll customize the journey above to suit your needs.